{"type":"product","schema_version":"1.0","item_id":"100454287170","canonical_url":"https://tw.bid.yahoo.com/item/100454287170","title":"全新 企業需要的創新地圖 - 翻新商業模式的真實故事 _ 周樹林 王義智 江漢儀 等合著 定價 600","subtitle":"全新 企業需要的創新地圖 - 翻新商業模式的真實故事 _ 周樹林 王義智 江漢儀 等合著 定價 60","condition":"全新品","currency":"TWD","observed_at":"2026-05-02T11:23:58.800Z","current_price":450,"original_price":null,"stock_status":"low_stock","available_quantity":1,"sold_quantity":0,"seller":{"id":"Y6977301307","name":"168SHOP","positive_rate":null,"rating_count":null},"images":[{"url":"https://img.yec.tw/ob/image/c5f6d999-4f2e-448e-99ac-3d61a9f77344.jpg","role":"main","alt":"商品主圖","width":null,"height":null}],"description":"全新 企業需要的創新地圖 -翻新商業模式的真實故事 _周樹林 王義智 江漢儀 等合著 定價 600[商品主貨號]U100489279\n\n[ISBN-13碼]9789575817114\n\n[ISBN]9575817117\n\n[作者]周樹林\n\n[出版社]資策\n\n[出版日期]2017-01 二版一刷\n\n[內容簡介](本項為出版商制式文字,不論下文註明有無附件,仍以本 商品標題為準,標題未註明有附件者一律均無)\n這本書，首度公開產業數位轉型的成功策略！\n\n群眾募資、大數據分析、物聯網應用、社會企業……\n\n全球新獲利模式的策略藍圖，\n\n一次看懂、一學就會。\n\n資策會MIC資深產業顧問兼所長 詹文男專文導讀。\n\n資策會MIC運用豐富的產業分析經驗，\n\n為你揭開數位經濟下的七大商業模式，\n\n找到更精準的市場定位，迎頭趕上世界。\n\n本書蒐集全球極具創意的新創企業個案，分別探討其背景、經營策略與獲利秘訣，包括：顛覆傳統計程車行業的Uber、專研時尚大數據的EDITED、第一間可讓客戶參與決定利息的FidorBank、主打1小時送達的生鮮配送平台Instacart……，這些暗藏龐大市場的新機會，對於想要創新或突破困境的企業，不但發揮舉一反三的效果，還能激發出靈光一閃的創意。\n\n資策會產業情報研究所（MIC）針對成功實例，提出「ICV模型」有效解讀創新商業模式，透過「創新概念」、「核心能耐」與「價值定位」三大重要概念，引導企業擬定競爭策略以獲得市場優勢，提高競爭力。","shipping_methods":[{"name":"面交/自取/不寄送","fee":0,"currency":"TWD"},{"name":"7-ELEVEN取貨付款","fee":0,"currency":"TWD"},{"name":"萊爾富取貨付款","fee":0,"currency":"TWD"},{"name":"7-ELEVEN取貨不付款","fee":0,"currency":"TWD"}],"lowest_shipping_fee":null,"payment_methods":["ATM轉帳","萊爾富取貨付款","7-ELEVEN取貨付款"],"category_id":"2092095890","category_name":"企業家","breadcrumb":[{"id":"3994318","name":"圖書/影音/文具","url":"/tw/%E5%9C%96%E6%9B%B8-%E5%BD%B1%E9%9F%B3-%E6%96%87%E5%85%B7-3994318-category.html"},{"id":"2092064185","name":"圖書與雜誌","url":"/tw/%E5%9C%96%E6%9B%B8%E8%88%87%E9%9B%9C%E8%AA%8C-2092064185-category.html"},{"id":"2092073901","name":"財經企管","url":"/tw/%E8%B2%A1%E7%B6%93%E4%BC%81%E7%AE%A1-2092073901-category.html"},{"id":"2092081334","name":"經營/管理","url":"/tw/%E7%B6%93%E7%87%9F-%E7%AE%A1%E7%90%86-2092081334-category.html"},{"id":"2092095890","name":"企業家","url":"/tw/%E4%BC%81%E6%A5%AD%E5%AE%B6-2092095890-category.html"}],"view_count":0,"watch_count":0,"hashtags":["周樹林","企業需要的創新地圖"]}