{"type":"product","schema_version":"1.0","item_id":"100839730942","canonical_url":"https://tw.bid.yahoo.com/item/100839730942","title":"【月界2】品牌地圖：五大步驟營造品牌－初版一刷（絕版）_麥克．摩瑟_經典傳訊出版_李仁芳推薦_原價240　〖企管〗CLW","subtitle":null,"condition":"近全新","currency":"TWD","observed_at":"2026-04-27T13:01:32.239Z","current_price":115,"original_price":null,"stock_status":"low_stock","available_quantity":1,"sold_quantity":0,"seller":{"id":"Y9585838496","name":"★月界二手書店2～不只是便宜...★","positive_rate":null,"rating_count":null},"images":[{"url":"https://img.yec.tw/ob/image/5cff56ea-b6b2-4f50-87e9-b758c0149df7.jpg","role":"main","alt":"商品主圖","width":null,"height":null},{"url":"https://img.yec.tw/ob/image/f793f343-a03f-4b74-8241-e2d12b37ed53.jpg","role":"detail","alt":"商品圖片 2","width":null,"height":null},{"url":"https://img.yec.tw/ob/image/fde24791-d239-4da8-adf7-47109804ba73.jpg","role":"detail","alt":"商品圖片 3","width":null,"height":null},{"url":"https://img.yec.tw/ob/image/0e6a2830-2dc8-4056-80fb-76509ca534f6.jpg","role":"detail","alt":"商品圖片 4","width":null,"height":null}],"description":"不論購買幾件商品，超商取貨都只共收運費60元，購滿490元免運費，歡迎多帶商品節省運費喔！(合併運費均一價優惠限超商取貨付款，不含郵寄掛號及宅配)\n\n  \n\n【書況補充說明】\n\n  版權頁蓋有「贈書」字樣章\n\n  \n\n【出版日期】\n\n  2005/4初版一刷\n\n  \n\n【內容簡介】  \n\n公司裏總會有幾個高人，能夠清晰的勾繪出遠景、願景，重點是要如何把這些訊息傳達出去？員工、客戶、股東，乃至於社會大眾，是否又會以同一個頻率來解讀呢？問題不是出在「專業」，而是「溝通」。\n\n在本書中，作者將傳授他在這二十幾年來，所領悟到的商戰策略。「品牌地圖」的概念與技巧，原本只有大老闆才能一窺奧秘，現在則是平民化了。只要你有興趣，不管公司的規模大小，皆能拿來自修。\n\n作者開宗明義的點出「品牌四大要素」，教你如何確認公司的經營理念，縮小品牌訊息的範圍，研發出清晰的品牌特色，並選擇一貫的宣傳符號。經過這些程序，就不難烘培出一張漂亮的「品牌地圖」。\n\n  \n\n  \n\n  \n\n  \n\n《下單注意事項》\n\n  \n\n★競標型商品均不提前結標請見諒\n\n  \n\n  \n\n★多集合售之品項，倘為全套完結將標示『全套合售 或 (完) 之字樣』，未標者均為未完結或無法確定完結與否。\n\n  \n\n  \n\n★絕版及部份書籍因市面難尋，價格與原價脫鈎(可能高於原價)，介意者請勿下單。\n\n  \n\nISBN碼：9789574764266","shipping_methods":[{"name":"7-ELEVEN取貨付款","fee":0,"currency":"TWD"},{"name":"萊爾富取貨付款","fee":0,"currency":"TWD"},{"name":"郵局掛號","fee":0,"currency":"TWD"},{"name":"宅配/貨運","fee":0,"currency":"TWD"},{"name":"7-ELEVEN取貨不付款","fee":0,"currency":"TWD"}],"lowest_shipping_fee":null,"payment_methods":["ATM轉帳","信用卡一次付清","萊爾富取貨付款","7-ELEVEN取貨付款"],"category_id":"2092081335","category_name":"策略管理","breadcrumb":[{"id":"3994318","name":"圖書/影音/文具","url":"/tw/%E5%9C%96%E6%9B%B8-%E5%BD%B1%E9%9F%B3-%E6%96%87%E5%85%B7-3994318-category.html"},{"id":"2092064185","name":"圖書與雜誌","url":"/tw/%E5%9C%96%E6%9B%B8%E8%88%87%E9%9B%9C%E8%AA%8C-2092064185-category.html"},{"id":"2092073901","name":"財經企管","url":"/tw/%E8%B2%A1%E7%B6%93%E4%BC%81%E7%AE%A1-2092073901-category.html"},{"id":"2092081334","name":"經營/管理","url":"/tw/%E7%B6%93%E7%87%9F-%E7%AE%A1%E7%90%86-2092081334-category.html"},{"id":"2092081335","name":"策略管理","url":"/tw/%E7%AD%96%E7%95%A5%E7%AE%A1%E7%90%86-2092081335-category.html"}],"view_count":0,"watch_count":0}