{"type":"product","schema_version":"1.0","item_id":"100864951206","canonical_url":"https://tw.bid.yahoo.com/item/100864951206","title":"益大資訊~行銷資料科學實務｜使用 Python 與 R ISBN:9789865025250 ACD019500 碁峰","subtitle":null,"condition":"全新品","currency":"TWD","observed_at":"2026-10-14T02:42:08.679Z","current_price":435,"original_price":"580.00","stock_status":"in_stock","available_quantity":5,"sold_quantity":0,"seller":{"id":"Y1221244390","name":"益大資訊電腦圖書專賣店","positive_rate":null,"rating_count":null},"images":[{"url":"https://img.yec.tw/ob/image/adf6e473-0423-4e53-b2b5-2df0a1b14e6d.jpg","role":"main","alt":"商品主圖","width":null,"height":null}],"description":"益大資訊~行銷資料科學實務｜使用 Python 與 R ISBN:9789865025250 ACD019500 碁峰出版社：碁峰\n\n出版日期：2020年6月19日\n\nISBN:9789865025250\n\n書號：ACD019500\n\n定價：580元     售價：435元\n\n已經有越來越多的公司採用資料科學與機器學習來輔助行銷活動的進行。本書將告訴您，如何有效地運用數據，制定更有效率的行銷策略。本書可以幫助您了解：．如何使用Python或R計算KPI並產生視覺化圖表．如何利用資料科學找出行銷活動的成功因素．如何使用機器學習預測客戶行為．如何提供客戶成交率最高的產品建議．如何使用A/B Test來制定更好的行銷策略．如何藉由機器學習來了解目標客群Section 1 導論與環境設定\n\n　chapter 1 資料科學與行銷\n\nSection 2 導論與環境設定\n\n　chapter 2 關鍵績效指標與視覺化\n　chapter 3 行銷參與度背後的驅動因素\n　chapter 4 從參與度到轉換率\n\nSection 3 產品可見度與行銷\n\n　chapter 5 產品分析5\n　chapter 6 推薦對的產品\n\nSection 4 個人化行銷\n\n　chapter 7 消費者行為的探索式分析\n　chapter 8 預測行銷參與度的可能性\n　chapter 9 顧客終身價值\n　chapter 10 以資料驅動的顧客區隔\n　chapter 11 留住顧客\n\nSection 5 更好的決策\n\n　chapter 12 運用 A/B測試發展更佳行銷策略\n　chapter 13 下一步？","shipping_methods":[{"name":"郵局掛號","fee":0,"currency":"TWD"},{"name":"7-ELEVEN取貨付款","fee":0,"currency":"TWD"},{"name":"萊爾富取貨付款","fee":0,"currency":"TWD"},{"name":"面交/自取/不寄送","fee":0,"currency":"TWD"}],"lowest_shipping_fee":null,"payment_methods":["ATM轉帳","萊爾富取貨付款","7-ELEVEN取貨付款"],"category_id":"2092073795","category_name":"程式語言","breadcrumb":[{"id":"3994318","name":"圖書/影音/文具","url":"/tw/%E5%9C%96%E6%9B%B8-%E5%BD%B1%E9%9F%B3-%E6%96%87%E5%85%B7-3994318-category.html"},{"id":"2092064185","name":"圖書與雜誌","url":"/tw/%E5%9C%96%E6%9B%B8%E8%88%87%E9%9B%9C%E8%AA%8C-2092064185-category.html"},{"id":"2092073792","name":"電腦/網路","url":"/tw/%E9%9B%BB%E8%85%A6-%E7%B6%B2%E8%B7%AF-2092073792-category.html"},{"id":"2092073795","name":"程式語言","url":"/tw/%E7%A8%8B%E5%BC%8F%E8%AA%9E%E8%A8%80-2092073795-category.html"}],"view_count":0,"watch_count":0}