{"type":"product","schema_version":"1.0","item_id":"101726257754","canonical_url":"https://tw.bid.yahoo.com/item/101726257754","title":"【957B】全新書《猶太商法：日本麥當勞創始人藤田田的不朽商戰名著》，（日）藤田田 著，涂綺芳 譯，大牌（木馬文化","subtitle":null,"condition":"全新品","currency":"TWD","observed_at":"2026-08-25T10:53:50.708Z","current_price":309,"original_price":null,"stock_status":"in_stock","available_quantity":9,"sold_quantity":0,"seller":{"id":"Y0672177871","name":"臻品齋書店 2book.tw","positive_rate":null,"rating_count":null},"images":[{"url":"https://img.yec.tw/ob/image/b65a558c-aade-4a82-a8ce-abad84b48faa.jpg","role":"main","alt":"商品主圖","width":null,"height":null}],"description":"書店老闆推薦：《猶太商法》由日本麥當勞創始人藤田田撰寫，1972年首次出版，迄今累計銷售超過一百萬冊，激勵了一整代日本頂尖企業家，包括孫正義與柳井正。作者透過自己與猶太商人的交往經驗，歸納出幾條「定石」法則：如「78:22法則」（少數富人掌握大部分財富）、鎖定「女人與嘴巴的商品最能賺錢」、以及「厚利多銷比薄利多銷更聰明」等，思維大膽、犀利，直指日本傳統商業文化的盲點。藤田田畢業於東京大學法學部，曾任GHQ翻譯，後以學生身份創立進出口企業，1971年與麥當勞成立合資企業，在銀座開設首店。他大膽建議日本人改變飲食習慣，認為吃漢堡能讓日本人變高變白，引發轟動。他後續著作多本商戰名著，《猶太商法》則是代表作之一。身為天天觀察顧客心理的書店老闆，我深知這本書不只是理論，更是實戰工具。它教你如何找出核心顧客、設定「讓利法則」、以及用定價策略影響消費心理。無論你是企業主、創業者，還是想打造爆款商品的人，都值得反覆閱讀，是一本商戰必備寶典。","shipping_methods":[{"name":"宅配/貨運","fee":0,"currency":"TWD"},{"name":"7-ELEVEN取貨付款","fee":0,"currency":"TWD"}],"lowest_shipping_fee":null,"payment_methods":["ATM轉帳","7-ELEVEN取貨付款"],"category_id":"2092073902","category_name":"行銷/廣告","breadcrumb":[{"id":"3994318","name":"圖書/影音/文具","url":"/tw/%E5%9C%96%E6%9B%B8-%E5%BD%B1%E9%9F%B3-%E6%96%87%E5%85%B7-3994318-category.html"},{"id":"2092064185","name":"圖書與雜誌","url":"/tw/%E5%9C%96%E6%9B%B8%E8%88%87%E9%9B%9C%E8%AA%8C-2092064185-category.html"},{"id":"2092073901","name":"財經企管","url":"/tw/%E8%B2%A1%E7%B6%93%E4%BC%81%E7%AE%A1-2092073901-category.html"},{"id":"2092073902","name":"行銷/廣告","url":"/tw/%E8%A1%8C%E9%8A%B7-%E5%BB%A3%E5%91%8A-2092073902-category.html"}],"view_count":0,"watch_count":0}