{"type":"product","schema_version":"1.0","item_id":"101726291916","canonical_url":"https://tw.bid.yahoo.com/item/101726291916","title":"【666C‑1】絕版簡體，《新聞報道親和力》，楊秀國、張筱筠 著，人民日報出版社，2014年7月出版，平裝","subtitle":null,"condition":"全新品","currency":"TWD","observed_at":"2026-08-24T02:59:55.308Z","current_price":275,"original_price":null,"stock_status":"low_stock","available_quantity":1,"sold_quantity":0,"seller":{"id":"Y0672177871","name":"臻品齋書店 2book.tw","positive_rate":null,"rating_count":null},"images":[{"url":"https://img.yec.tw/ob/image/391eabbf-1ef6-4c78-a446-38c7bc22ade5.jpg","role":"main","alt":"商品主圖","width":null,"height":null}],"description":"📖 書籍介紹本書圍繞「新聞報道親和力」這一核心概念，探討在當代媒體環境下，新聞從業者如何通過語言表達、採訪技巧、選題策劃等方面增強報道的人性溫度與感染力，從而贏得受眾的認可與共鳴。書中不僅有理論闡述，也結合大量案例剖析親和力背後的心理學與傳播學機制，是新聞專業學生及在職記者提升報道技巧的實用參考。✍ 作者介紹楊秀國、張筱筠：長期從事新聞傳播研究與教學工作，關注新聞話語權、受眾心理及傳播效果。兩位作者積累了豐富的一線新聞工作經驗，致力於提升媒體人的職業素養與實踐能力。🛒 書店老闆推薦在人人都是「自媒體」的今天，新聞人的親和力顯得愈發重要。這本書教你如何在表達中融入真誠與情感，讓新聞更有溫度。無論你是新聞學子還是一線記者，這本書都能給你帶來不少啟發和實戰技巧。","shipping_methods":[{"name":"郵局掛號","fee":0,"currency":"TWD"},{"name":"7-ELEVEN取貨付款","fee":0,"currency":"TWD"},{"name":"萊爾富取貨付款","fee":0,"currency":"TWD"}],"lowest_shipping_fee":null,"payment_methods":["ATM轉帳","萊爾富取貨付款","7-ELEVEN取貨付款"],"category_id":"2092077148","category_name":"社會學","breadcrumb":[{"id":"3994318","name":"圖書/影音/文具","url":"/tw/%E5%9C%96%E6%9B%B8-%E5%BD%B1%E9%9F%B3-%E6%96%87%E5%85%B7-3994318-category.html"},{"id":"2092064185","name":"圖書與雜誌","url":"/tw/%E5%9C%96%E6%9B%B8%E8%88%87%E9%9B%9C%E8%AA%8C-2092064185-category.html"},{"id":"2092073799","name":"社會科學","url":"/tw/%E7%A4%BE%E6%9C%83%E7%A7%91%E5%AD%B8-2092073799-category.html"},{"id":"2092077148","name":"社會學","url":"/tw/%E7%A4%BE%E6%9C%83%E5%AD%B8-2092077148-category.html"}],"view_count":0,"watch_count":0}